Ayana — "beautiful flower" in Amharic.

She blooms where she was planted. She carries her roots like a crown.

The Ayana Hoodie was made for the woman who moves through the world with quiet power — the one who knows where she comes from, and lets that knowledge show. Black roses climb the front in full bloom. A woman with roses for an afro watches over the back. The hood is lined with crimson florals, a hidden fire only she knows is there.

White. Clean. Rooted.

This is not just a hoodie. It is a statement of identity — soft enough for the street, deep enough for the story.

• 95% cotton, 5% elastane
• Fabric weight: 7.8 oz./yd.² (265 g/m²)
• Relaxed unisex fit with drop shoulders
• Double-layer hood with drawstrings
• Spacious front pocket
• All-over print — roses front, line art back, KonectKemet sleeve
• Made on demand — crafted for you, the moment you order

Young. Cultured. Rooted.

— KonectKemet

Size Guide